Develop influencer and content strategies tailored to client objectives, defining formats, creator profiles, and creative direction that drive performance.
Lead the full influencer campaign lifecycle from brief to launch, optimization, and results analysis across multiple accounts.
Serve as the day-to-day point of contact for assigned accounts, guiding clients through strategy, creator selection, and execution.
Lead creator discovery and shortlisting, combining strategic rationale (reach, engagement, conversion potential, pricing) with hands-on relationship building.
Own influencer content approvals, ensuring quality, compliance, and brand alignment before launch.
Continuously optimize creator mix, formats, and execution to deliver against awareness, traffic, and conversion goals.
Set up and maintain creator-related Airtable tabs for your accounts, ensuring creator data, rates, deliverables, and rationale are accurate and client-ready.
Guide and oversee Mid-level and Junior Influencer Managers on some accounts without formal people management responsibility and direct reports.
Work closely with the Head of Influencer Marketing and leadership team to help shape best practices for influencer execution
Proactively surface risks, blockers, and trade-offs early, clearly documenting decisions and recommendations for both clients and internal teams.

4+ years in influencer marketing with proven track record of delivering successful influencer campaigns
Ability to translate client briefs into influencer strategies, creative direction, and execution plans
Strong instincts for content formats, creator-brand fit, and what converts across platforms
Comfortable working in structured systems (Airtable, Notion, ClickUp or similar) and maintaining clean workflows
Confident, clear communicator with senior stakeholders, especially US-based clients. Fluent English is a must
Able to guide and review work from Mid-level and Junior IMs while remaining hands-on in execution

Senior Influencer Manager

Key skills