Key skills
TableauAnalyticsProject Management
About this role
Role Overview
- Define and execute digital marketing activities to support business goals and optimize campaign and site performance
- Manage customer segmentation and tailored digital experiences to improve traffic flow and retention
- Develop planning materials, forecasts, and performance measurements to set up projects for success and optimize results
- Communicate marketing objectives, strategies, and progress to key stakeholders effectively
- Analyze performance, behavioral, customer, and market data to optimize digital outcomes
- Create and implement test-and-learn plans to improve digital experiences using consumer and market insights
- Analyze and present Prepaid Digital channel performance to business stakeholders
- Also responsible for other duties/projects as assigned by business management as needed
Requirements
- Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
- 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field (Required)
- 4-7 years Experience using data and metrics to measure impact and determine improvements (Required)
- 4-7 years Cross-functional project management experience (Required)
- 4-7 years Internet B2C commerce experience responsible for site merchandising (Preferred)
- 4-7 years Direct experience working in wireless or other e-commerce (Preferred)
- Microsoft PowerPoint Ability to distill complex and multi-facited strategies and articulate narratives into slide format (Required)
- Microsoft Excel Ability to source and manipulate complex data sets, including leveraging pivot tables and V-lookup (Required)
- Web Content Management Skilled at managing content portfolios and how to govern allocation and optimize for business goals (Required)
- Tableau Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau (Required)
- Segmentation Ability to develop customer segments and tailored content to increase engagement and drive business outcomes (Required)
- Adobe Analytics (Required)
Tech Stack
- Tableau
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off
- up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short
- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs