Develop, own, and execute a comprehensive SMB Demand Generation strategy that directly aligns with revenue targets and broader growth goals.
Develop scalable programs to drive increased growth, launch new channels and initiatives, and optimize existing GTM motions to drive new logo growth.
Lead and mentor a high-performing team, supporting the adaptation of team structures and operating models to increase execution velocity as the business scales across new verticals.
Oversee significant marketing budgets and define KPIs to report on performance and business impact to the senior leadership team.
Drive the growth of Clio’s market share through product expansion and translating Clio’s brand story from the Business of Law to the Practice of Law.
Work in lockstep with the SMB sales team, Revenue Operations, and the cross-functional Marketing Leadership Team to optimize every stage of the new customer acquisition funnel and translate complex strategy into business impact.
Champion the use of AI within the Demand Generation team and across the marketing team, helping to adapt internal workflows and strategies to ensure Clio remains AI-forward and responsive to rapid market changes.

10+ years of B2B SaaS marketing experience, including 5+ years in marketing leadership roles.
Proven Demand Gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations.
Strong understanding of Demand Gen nuances and GTM strategies across marketing-led, target account, and PLG motions.
Demonstrated success in managing high performing teams including hiring, coaching, developing, training and building a pipeline for succession.
Proven ability in managing large portions of budgets including negotiating and partnering with vendors.
Excellent ability to collaborate cross-functionally with Sales, Marketing, Revenue Operations, and executive stakeholders.
Strong understanding of the economics of the different segments to align initiatives and strategies with company objectives on CAC, LTV, and ROAS.
Exceptional written and verbal communication skills, with a track record of translating complex GTM strategies into business impact.

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
EAP benefits for you and household members, including counseling and online resources
401k matching and Child Education Savings
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Director, Demand Generation

Key skills