Demand Generation Manager

Role Overview

• Own the integrated marketing calendar—ensuring events, webinars, mailers, nurtures, and outreach build on each other
• Maintain and operationalize the Top 50 ICP list—tracking engagement across all touchpoints and coordinating multi-channel pursuit
• Design campaign sequences that compound—webinar attendees get the follow-up mailer, responders get personalized outreach, event attendees enter the right nurture track
• Track Top 50 account engagement holistically—cumulative touchpoint velocity, not just individual campaign metrics
• Own end-to-end campaign execution—from setup through post-campaign handoff to the next touchpoint
• Build and optimize nurture sequences that move prospects through an integrated journey
• Manage lead scoring, UTM tracking, form setup, landing page integration, and data hygiene
• Build dashboards tracking ICP engagement, cross-channel velocity, and pipeline influence; deliver weekly integrated performance reports
• Conduct campaign post-mortems and own the marketing-to-revenue story
• Ensure lead follow-up SLAs are met—monitor, flag, and escalate when needed
• Manage the MQL-to-Sales handoff; coordinate on lead quality feedback and scoring adjustments
• Run weekly marketing-sales alignment syncs to review pipeline and priorities
• Own the current Pardot–Salesforce integration—troubleshoot sync issues, maintain data integrity, and manage the day-to-day marketing tech stack
• Lead the evaluation and roadmap for next-generation martech—identifying where AI-powered tools (predictive scoring, intent data platforms, AI-driven content personalization, agentic automation) can replace or augment legacy workflows
• Pilot emerging tools and approaches; build the business case for migration from manual-first to AI-assisted demand generation
• Train team members on current systems and champion adoption of new ones

Requirements

• 5+ years in marketing operations, demand generation, or revenue operations
• Hands-on B2B professional services, consulting, or financial services experience strongly preferred
• Proficiency in Pardot (or equivalent MA platform) and Salesforce—you’ve configured, not just used, these systems
• Demonstrated curiosity about AI/ML applications in marketing—bonus if you’ve piloted AI-driven tools or automated workflows beyond traditional MAP capabilities
• Proven track record improving campaign performance, lead conversion, and marketing-to-revenue attribution
• Experience working effectively with sales teams—you’re respected, not resented
• Bachelor’s degree required

Benefits

• Generous Paid Time Off and Holiday pay
• Comprehensive health benefits plus dental, vision, short and long-term disability, and life insurance
• HSA contribution
• Paid Family Leave
• 401k match
• Remote work