Product Marketing Specialist

Role Overview

• Support the development of positioning, messaging, and value propositions for assigned product areas.
• Assist in planning and executing go-to-market strategies for feature releases and product launches.
• Maintain personas, use cases, and problem statements that underpin strong product narratives.
• Partner closely with Product Management to understand roadmaps, feature functionality, and user workflows.
• Collaborate with Demand Gen, Brand, Content, and Sales Enablement to ensure cohesive messaging across all materials and campaigns.
• Support Sales and Customer Success with product updates, readiness materials, and internal communications.
• Build and update sales collateral, including pitch decks, product briefs, one-pagers, battlecards, and competitive summaries.
• Support product training sessions for Sales and Customer Success teams.
• Conduct research to understand market trends, emerging needs, customer challenges, and competitive dynamics.
• Contribute to the creation of clear, engaging product content—including solution briefs, product pages, email messaging, webinar scripts, and case studies.

Requirements

• 2–5 years of experience in product marketing, content marketing, or related B2B SaaS marketing roles.
• Strong technical acumen and the ability to quickly understand product functionality, data workflows, and SaaS concepts.
• Excellent writing and storytelling skills; able to translate technical features into customer-centered value.
• Highly collaborative and coachable, with strong verbal and written communication skills.
• Ability to work independently, manage multiple priorities, and bring clarity to complex areas.
• Strong project management discipline and comfort in fast-moving, cross-functional environments.
• Experience in higher ed tech or mission-driven SaaS is a plus, but not required.
• Curiosity, initiative, and a growth mindset.

Benefits

• Remote first workplace!
• Rewards and recognition programs
• Learning and development opportunities
• The ability to make a difference every day for universities trying to grow and students trying to learn!