Digital Marketing and Website Management Specialist

Role Overview

• Regularly update the website using the Divvy theme, ensuring all content is accurate, engaging, and visually appealing.
• Implement SEO best practices for on-page and off-page optimization, including keyword research, meta tags, and backlink strategies to improve search engine rankings.
• Upload new blog posts to the website, ensuring proper formatting, alignment with SEO strategies, and the inclusion of relevant images and tags.
• Update the website with current specials and promotions, ensuring they are clearly presented and aligned with marketing campaigns.
• Populate and manage our Mailchimp database, ensuring accurate segmentation based on audience behavior, interests, and other relevant criteria.
• Plan, segment, and execute email marketing campaigns to promote products, services, and content, including newsletters and promotional offers.
• Analyze email marketing metrics (open rates, click-through rates) to assess campaign performance and provide insights for future improvements.
• Create and upload posts for social media competitions across our platforms, ensuring they are visually appealing and meet branding standards.
• Manage the selection of competition winners, ensuring that this process is completed by Friday, with announcements made over the weekend or early Monday.
• Oversee responses and engagements on social media platforms, maintaining a positive brand image and promptly addressing inquiries.
• Provide regular reports on website analytics, email campaign performance, social media engagement, and competition outcomes.
• Conduct A/B testing for email campaigns and website content, analyzing results to refine strategies for improved performance.

Requirements

• Proven experience with WordPress, specifically with Divvy themes or similar.
• Strong technical skills in website management, including familiarity with HTML, CSS, and basic JavaScript for troubleshooting and updates.
• Deep understanding of SEO best practices, including experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Proficiency in Mailchimp, including experience with setting up automated campaigns, list segmentation, and performance analysis.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and reporting metrics.
• Familiarity with A/B testing methodologies and tools to drive optimization of digital marketing efforts.
• Familiarity with Google Ads (navigating the interface, basic edits, and reporting).
• Google Ads certification is a plus but not required.

Tech Stack

• JavaScript
• WordPress

Benefits

• Competitive rates
• Weekly payments
• Various open roles available
• Free training and upskilling
• Constant support and guidance
• A vibrant community always ready to support you
• And more!