The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels.
This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns.
Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI.
Monitor pacing, bid efficiency, and KPI attainment on a daily basis.
Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels.
Establish rigorous test-and-learn frameworks to iteratively improve campaign performance.
Manage 1st and 3rd party data integrations to enable accurate audience targeting.
Communicate campaign performance and strategic recommendations to internal stakeholders.

Bachelor’s Degree (Preferred) in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science (with a focus on digital marketing and automation)
3-5 years of experience in paid search, digital marketing, paid media, or advertising campaign management
Proven, hands-on-keyboard experience managing paid search campaigns within Google Ads and at least one programmatic DSP (e.g., The Trade Desk, DV360)
Digital marketing and paid search experience for or with a financial institution (bank or credit union)
Demonstrable experience moving beyond execution to analyze campaign performance, generate strategic insights, and directly manage optimizations to meet KPIs
Experience with tools/platforms related to localized and geo-targeted campaign execution is a benefit

Media Specialist – Paid Search

Key skills