Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising
Conduct keyword research and analysis to identify relevant keywords for campaigns
Write compelling ad copy and optimize ad creative to improve performance
Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement
Conduct A/B testing to optimize landing pages and ad creative
Work closely with clients to understand their business objectives and develop customized PPC strategies
Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner
Stay up-to-date with industry trends and changes in paid search platforms and algorithms
Collaborate with other digital marketing team members to develop integrated marketing strategies

Associate's degree in marketing, business, or a related field
At least 2 years of experience in managing PPC campaigns, including Google Ads and Bing Ads
Strong analytical skills and experience working with data-driven insights
Excellent written and verbal communication skills
Detail-oriented with strong project management skills
Google Ads and Bing Ads certifications preferred
Experience with Google Analytics and other web analytics tools a plus
Experience with social media advertising is a plus

PPC Specialist

Key skills