Execute and optimise email & LinkedIn campaigns targeting US/international prospects.
Write personalised, value-driven outreach messages and multi-step sequences.
Use tools like Apollo, Instantly, Lemlist, Outreach, Snov, Woodpecker (experience in 1–2 tools is enough).
Research accounts/personas and build targeted prospect lists.
Understand IT services and translate offerings into compelling outreach.
Track responses, manage sequences, and work toward appointment-setting targets.
Provide weekly insights and adjust campaigns based on performance.
Monitor certain campaigns during late evenings as required (US hours).

2–3 years of experience in outbound prospecting, SDR/BDR, or email marketing for B2B IT/Tech.
Strong experience in email outreach tools (any 1–2).
Excellent written communication and LinkedIn prospecting skills.
Strong research ability; familiarity with ICPs and persona-based outreach.
Comfortable in a target-driven environment.
CRM familiarity (HubSpot/Zoho/Salesforce) is an added advantage, not mandatory.

Business Development Executive

Key skills