Partner with the VP, peers, brokers, and distributor network to develop, execute, and drive our sales strategy targeting the U.S. grocery store channel
National and Regional Retail Accounts
Manage and motivate the broker network by working with all levels of the broker personnel
Achieve budgeted revenues and team sales goals, maximizing profitability
Participate in the preparation of the annual departmental operating budget, marketing plan, business plan
Manage day-to-day sales activities, developing new accounts, maintaining existing accounts, and implementing sales strategies outlined by the VP of Sales and Marketing
Develop and execute distribution targets and promotion plans that follow company guidelines, managing customer sales forecasts, distribution targets, profitability, and trade spend targets
Build strong and credible relationships with existing customers and channels through customer meetings, site visits, etc., to meet sales projections set by the Company
Assist the VP of Sales and Marketing in producing monthly reports and sales forecasts to analyze current/potential market and sales trends
Coordinate activities to increase revenue and market share, monitoring performance to ensure actual sales meet or exceed established revenue plans
Facilitate cross-department collaborations with R&D, Production, Quality, and other relevant departments to drive product development and enhance product quality based on customer and consumer feedback
Update R&D team on a variety of food trends to create new SKUs and improve existing recipes
Being a key member of weekly/monthly sensory tasting to provide instant feedback on product quality
Participate in nation-wide food shows to approach business opportunities with prospects
Work alongside the CEO to implement new sales initiatives
Perform other tasks as assigned
Requirements
Bachelor's degree required
Minimum 3-5 years’ experience with proven track record of leadership in a sales organization/business unit in the food industry
Experience managing food brokers
Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc.
Prior experience with mainstream market preferred
Excellent presentation, written and verbal communication skills
Ability to organize and prioritize in a fast paced environment
Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed