Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission
Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems
Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility)
Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows
Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting
Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools
Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests
Communicate insights and recommendations clearly to stakeholders and leadership
Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences
Help shape a digital experience that supports both rapid DTC growth and expanding retail presence
Stay current on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery.

5+ years of hands-on conversion rate optimization experience for DTC or ecommerce brands with proven performance wins
Experience working in custom or proprietary ecommerce systems (not just Shopify or plugin-driven ecosystems)
Proven ability to analyze user behavior and funnels to identify issues and design high-impact tests
Ability to wireframe and prototype experiments (Figma, Optimizely, VWO, Google Optimize or similar)
Comfortable with HTML, CSS, and JavaScript; deeper development experience is a plus
Strong analytical mindset and ability to make clear, evidence-based recommendations
Excellent collaboration, project management, and written communication skills.

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Web Experience Manager, CRO

Key skills