Plan, build, and execute integrated demand generation campaigns across multiple channels including email, paid media, content syndication, and webinars
Develop compelling campaign messaging and creative assets in collaboration with content and design teams
Manage campaign calendars and ensure timely execution of all marketing initiatives
Coordinate with sales account executives(AEs) to ensure seamless lead handoff and follow-up
Build and optimize email nurture programs to move prospects through the buyer’s journey
Create targeted account-based marketing (ABM) campaigns for key enterprise accounts
Develop and maintain lead scoring models to identify sales-ready opportunities
Implement marketing automation workflows using platforms like HubSpot, Marketo, or Pardot
Manage paid advertising campaigns across LinkedIn, Google Ads, and other B2B channels
Optimize campaign performance through A/B testing, audience segmentation, and creative iteration
Monitor and report on key metrics including cost-per-lead (CPL), conversion rates, and return on ad spend (ROAS)
Stay current on emerging demand generation tactics and B2B marketing trends
Track and analyze campaign performance using marketing analytics tools
Create regular reports on pipeline contribution, lead quality, and campaign ROI
Identify opportunities for optimization and make data-driven recommendations
Collaborate with sales operations to ensure accurate attribution and reporting
Partner with product marketing to leverage product launches and feature releases in campaigns
Work closely with sales teams to understand ideal customer profiles and pain points
Coordinate with content marketing to develop high-value assets for campaigns
Support field marketing initiatives and event promotion
Requirements
2-3 years of experience in B2B demand generation, digital marketing, or growth marketing
Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
Proficiency with paid advertising platforms (LinkedIn Ads, Google Ads)
Strong analytical skills with experience using Google Analytics, campaign reporting dashboards, or similar tools
Excellent written and verbal communication skills
Understanding of B2B buyer journeys and lead nurturing best practices
Basic knowledge of CRM systems (Salesforce or similar)
Self-starter mentality with ability to manage multiple projects simultaneously