Demand Generation Manager – Contract

Role Overview

• Plan, build, and execute integrated demand generation campaigns across multiple channels including email, paid media, content syndication, and webinars
• Develop compelling campaign messaging and creative assets in collaboration with content and design teams
• Manage campaign calendars and ensure timely execution of all marketing initiatives
• Coordinate with sales account executives(AEs) to ensure seamless lead handoff and follow-up
• Build and optimize email nurture programs to move prospects through the buyer’s journey
• Create targeted account-based marketing (ABM) campaigns for key enterprise accounts
• Develop and maintain lead scoring models to identify sales-ready opportunities
• Implement marketing automation workflows using platforms like HubSpot, Marketo, or Pardot
• Manage paid advertising campaigns across LinkedIn, Google Ads, and other B2B channels
• Optimize campaign performance through A/B testing, audience segmentation, and creative iteration
• Monitor and report on key metrics including cost-per-lead (CPL), conversion rates, and return on ad spend (ROAS)
• Stay current on emerging demand generation tactics and B2B marketing trends
• Track and analyze campaign performance using marketing analytics tools
• Create regular reports on pipeline contribution, lead quality, and campaign ROI
• Identify opportunities for optimization and make data-driven recommendations
• Collaborate with sales operations to ensure accurate attribution and reporting
• Partner with product marketing to leverage product launches and feature releases in campaigns
• Work closely with sales teams to understand ideal customer profiles and pain points
• Coordinate with content marketing to develop high-value assets for campaigns
• Support field marketing initiatives and event promotion

Requirements

• 2-3 years of experience in B2B demand generation, digital marketing, or growth marketing
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Proficiency with paid advertising platforms (LinkedIn Ads, Google Ads)
• Strong analytical skills with experience using Google Analytics, campaign reporting dashboards, or similar tools
• Excellent written and verbal communication skills
• Understanding of B2B buyer journeys and lead nurturing best practices
• Basic knowledge of CRM systems (Salesforce or similar)
• Self-starter mentality with ability to manage multiple projects simultaneously