Field Marketing Specialist

Role Overview

• Partner with sales to support regional goals, target accounts, and priority verticals.
• Execute regional field marketing programs including events, digital campaigns, and ABM initiatives.
• Coordinate logistics and execution for industry conferences, field events, and sponsored programs.
• Manage assigned regional field marketing budget and track spend against plan.
• Support pipeline acceleration efforts by assisting with campaign execution, follow-up coordination, and reporting.
• Work with sales teams to ensure timely lead follow-up and campaign alignment.
• Collaborate with demand generation and content teams to localize messaging and assets.
• Track and report on regional campaign performance and pipeline contribution.
• Gather regional feedback from sales and share insights with the broader marketing team.
• Identify regional content and event needs and coordinate with internal teams or agencies.

Requirements

• 2–4 years of experience in field marketing, demand generation, events marketing, or B2B marketing.
• Experience supporting sales teams in a B2B technology environment.
• Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.
• Strong communication skills and ability to collaborate cross-functionally.
• Experience with marketing and sales tools (CRM, marketing automation, event platforms preferred).
• Bachelor’s degree in Marketing, Business, or related field preferred.
• Candidates must be authorized to work in the United States without current or future visa sponsorship.