Lead the planning and development of progressive and effective marketing strategies and campaigns that support Prime's brand and drive sales and retention of Prime’s mid market accounts
Collaborate with cross-functional business partners and stakeholders on the senior leadership team to deeply understand Prime's business objectives, product offerings, client utilization/adoption and history, and intended market positioning
Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market
Provide strategic writing expertise and direction for creative strategies in alignment with company-wide initiatives; ensure Prime's key messages are consistent throughout all marketing pieces
Monitor relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences
Own prioritization of strategic and department level initiatives and projects; manage multiple projects and initiatives; ensure messaging and deliverables align to enterprise strategy
Provide mentorship, subject matter expertise and advice to less experienced members of the team and provide ongoing strategic guidance on various projects and programs
Other duties as assigned

Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
7 years of work experience in related marketing roles, including B2B marketing, product marketing and/or communications
Must be eligible to work in the United States without need for work visa or residency sponsorship

To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page and click on the "Benefits at a glance" button for more detail

Marketing Specialist, Principal

Key skills