Online Lifecycle Marketing Sr. Manager

Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across their Online and Self-Serve ecosystem. This role focuses on translating product usage and customer intent into measurable revenue impact, partnering cross-functionally to maximize customer lifetime value.

Responsibilities:

• Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion
• Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys
• Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk
• Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes
• Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth
• Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership

Requirements:

• Bring 13+ years of experience driving lifecycle monetization in PLG SaaS and/or subscription businesses (self-serve/SMB), with clear revenue ownership at scale
• Demonstrate a strong track record of driving revenue impact through lifecycle programs, experimentation, and optimization
• Collaborate effectively across Product, Data Science, Analytics, Ecommerce, and Finance, influencing without direct authority
• Leverage deep fluency in product usage analytics, cohort analysis, predictive modeling, and LTV frameworks to guide decisions
• Operate with executive presence and strong judgment, balancing automation and personalization across lifecycle channels and platforms
• Possess broad experience in multi-channel lifecycle marketing, driving strategy and execution across email, push, SMS, app notifications, and in-product messaging. Focus on orchestration, sequencing, and utilizing product signals to deliver timely and relevant messages
• Demonstrate Experience contributing to SMB, B2B go-to-market strategy, including PLG motions, self-serve monetization, and cross-functional alignment