Own the demand generation strategy for Harbor IT, driving pipeline and revenue growth across key verticals (Private Equity, Life Sciences, Fresh Produce, Oil & Gas) with cybersecurity-led solutions like XDR and compliance programs.
Create campaigns that convert—from expert-led webinars and content to high-touch events and referral programs—designed to deliver measurable pipeline impact.
Partner with SMEs and Sales to craft compelling narratives and assets that resonate with decision-makers and accelerate deal velocity.
Drive ROI accountability: Build metrics frameworks for every initiative, track attribution, and continuously optimize for revenue impact.
Innovate without overspending: Execute ABM, partnerships, and event-driven strategies with minimal reliance on paid digital ads.
Lead and coach a lean marketing team to deliver results, fostering a culture of creativity, accountability, and speed.
Leverage marketing tech (HubSpot, Salesforce, analytics tools) to automate workflows, track performance, and report on revenue contribution.
Experiment and iterate: Test new tactics, uncover partnership opportunities, and refine go-to-market programs to expand Harbor IT’s footprint.

7–10+ years in B2B demand generation or growth marketing, ideally in IT services, cybersecurity, or compliance-driven sectors.
Proven ability to connect marketing investment to revenue outcomes
Experience building vertical-specific programs that drive brand authority and measurable growth.
Skilled in relationship marketing with limited paid media dependency.
Strong leadership and collaboration skills
Proficiency with HubSpot, Salesforce, and analytics platforms.
Experience marketing to SMB decision-makers and compliance-conscious industries (Private Equity, Life Science, Fresh Produce, Oil & Gas).

Marketing Manager

Key skills