Marketing Manager, Talent Attraction

Ethos Veterinary Health is the industry-leading network of over 140 specialty and emergency hospitals across North America. They are seeking a Marketing Manager to lead the strategic development and execution of the annual talent brand marketing program to support talent acquisition efforts.

Responsibilities:

• Collaborate closely with Talent Acquisition leadership to understand departmental objectives and develop full-funnel recruitment campaigns tied to hiring outcomes
• Own paid and organic recruitment marketing channels including paid search, paid social, programmatic and endemic job advertising, retargeting, email nurture and CRM campaigns
• Partner with Digital Marketing to optimize landing pages, conversion paths, and candidate journey performance
• Design and implement segmented candidate journey architectures (by role type, career stage, and market), integrating lifecycle nurture strategies, automation, and personalized touchpoints to guide prospects from awareness through application, interview, and hire
• Implement testing frameworks (creative, messaging, channel mix, landing page optimization) to improve applicant conversion rates
• Establish recruitment marketing KPIs aligned to hiring outcomes and build dashboards in partnership with analytics to connect marketing investment to hires
• Analyze channel performance and reallocate spend toward highest-performing acquisition sources
• Translate clinical excellence, career development pathways, and professional growth opportunities into compelling acquisition messaging
• Lead the execution and operationalization of our Employment Value Proposition (EVP), translating EVP pillars into targeted messaging, content, and full-funnel recruitment campaigns that drive applicant volume, engagement, and conversion across priority roles and markets
• Collaborate with Social and Creative teams to deploy recruitment-focused campaigns across digital and industry channels
• Support event marketing strategy by aligning conference presence to hiring objectives and measurable follow-up campaigns
• Curate content from across the community to highlight our hospitals and define why talent should choose Ethos over our competitors

Requirements:

• Experience in veterinary medicine/animal health, any role, but exposure and a general understanding of the industry is required
• Demonstrated success executing and managing marketing campaigns with clear ROI-focused metrics
• Strong, linear, and clear communication skills with the ability to articulate nuanced insights and ideas and creative feedback
• PPT design and copywriting skills required
• Bachelor's degree required
• 10% travel to support tradeshows, content development, and team meetings
• A minimum of 6 years in marketing with a focus or experience with employment marketing highly preferred
• Digital marketing background preferred
• Customer / audience segmentation experience a plus
• Experience working with Salesforce, Avature, or other CRMs a plus