Key skills
Marketing strategy developmentFinancial services experienceCampaign managementMarket researchPerformance analysisContent creationAnalytical skillsCurious mindsetMBAProficient in EnglishCommunication skillsProject managementTeam collaborationStrategic mindsetAILeadershipProject ManagementCommunicationCollaborationCustomer SuccessSales
About this role
Alithya is a global network of trusted advisors creating cutting-edge technological solutions. The Industry Marketing Manager will develop and execute marketing strategies targeting services firms, particularly in financial services, while leveraging industry insights to create impactful campaigns.
Responsibilities:
- Conduct in-depth research to understand services industry dynamics, client pain points, regulatory changes, and the competitive landscape
- Leverage AI-driven tools to accelerate campaign execution, test and refine messaging, analyze customer and market data, and streamline content creation
- Build and execute comprehensive marketing plans aligned with business goals and evolving services industry trends: Incorporate programs to reach services firms with Alithya’s holistic solutions, alongside targeted campaigns for sub-sectors
- Design, launch, and manage multi-channel campaigns, including digital, social, print, webinars, and industry events, to drive engagement and growth within the services sector
- Partner with internal subject matter experts to produce compelling, industry-relevant content such as sales decks, thought leadership, case studies, blogs, and customer success stories
- Represent marketing within Alithya’s Financial Services Community of Practice: Collaborate with sales, service teams, and practice leads to ensure alignment and amplify impact
- Measure campaign effectiveness, develop performance reports, and use data insights to optimize strategies and maximize ROI
- Oversee financial services marketing budgets to ensure efficient use of resources while driving measurable outcomes
Requirements:
- Bachelor's degree in marketing, Business, or a related field
- Minimum 7 years of experience in marketing, with at least 2 years in the financial services industry
- Strong analytical skills
- Excellent communication and project management abilities
- Proficiency in marketing tools and platforms
- Curious and strategic mindset
- Consistently follows through on tasks
- Excels in fast-paced environments
- Possesses strong team collaboration skills
- Proficient in English
- Master of Business Administration (MBA)