Develop and execute a comprehensive marketing strategy supporting enrollment growth for private school products, including digital, social, content, events, and partnership channels.
Serve as the creative lead, generating original concepts, writing copy, building content, and designing lightweight marketing assets (emails, ads, social content, landing page briefs, etc.).
Manage and optimize multi‑channel campaigns (paid, owned, and earned) to generate inquiries and improve conversion throughout the funnel.
Establish and track key marketing performance indicators (KPIs), providing clear insights, dashboards, and recommendations for continuous improvement.
Conduct market research, competitive analysis, and audience insights to inform targeted messaging and positioning.
Own the marketing calendar and campaign roadmap to ensure timely, coordinated execution across initiatives.
Partner cross‑functionally with leadership, enrollment, finance, operations, and school leaders to align messaging and support key business priorities.
Support leadership with presentation materials, data visualizations, and narrative storytelling that highlight marketing impact.

Bachelor’s degree in Marketing, Communications, Advertising, or related field
5+ years experience in marketing, with demonstrated ability to develop and execute full-funnel campaigns; agency or contractor experience a plus
Proven background in digital marketing, social strategy, content creation, and KPI-driven performance analysis.
Salesforce or comparable CRM experience
Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency
Ability to travel 10% of the time
Ability to clear required background check

Private Schools Marketing Coordinator

Key skills