Field Marketing Coordinator – Events

Role Overview

• Support Pebl’s annual events strategy targeted at HR and tech professionals
• Support the execution of Pebl’s field marketing programs, including trade shows, conferences, customer events, partner activations, and hosted experiences showcasing our thought leadership in the space
• Coordinate event logistics such as venues, vendors, shipping, booth assets, catering, travel, staffing, and on-site support
• Maintain detailed event project plans, timelines, run-of-show documents, and checklists
• Collaborate/partner with sales teams
• Align events with sales goals
• Serve as a key point of contact for internal stakeholders before, during, and after events
• Develop pre
• and post-event campaigns using email and social media to drive engagement/booth visits and lead conversions
• Support on-site teams with event logistics, materials, and execution guidance
• Ensure proper lead follow-up and pipeline tracking post-event
• Measure, analyze, and report on events
• Track and report on event performance, including attendance, leads and lead quality, pipeline impact, and engagement
• Maintain accurate event data in CRM and marketing tools
• Share post-event insights and recommendations to improve future programs and event planning
• Assist the field and events team’s operations and budgeting
• Assist with event budgets, purchase orders, invoices, and vendor coordination
• Manage event calendars, asset inventories, and documentation
• Help identify opportunities to improve processes and execution efficiency
• Ensure all events reflect Pebl’s brand, messaging, and experience standards

Requirements

• 1–3 years of experience in event marketing, field marketing, or event management
• Strong organizational and project management skills with exceptional attention to detail
• Ability to manage multiple projects and deadlines in a fast-moving environment
• Excellent communication skills to work with cross-functional teams and external partners
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Data-driven mindset with experience analyzing and optimizing event performance
• Experience in B2B, SaaS, or HR marketing environments (preferred but not mandatory)
• Willingness to travel up to 60% for events across the Americas.

Benefits

• Flexible Time Off – Take the time you need to recharge.
• Parental Leave – Support for growing families.
• Health and Dental Insurance – Where applicable, to cover you and your loved ones.
• Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.