Content Specialist

Role Overview

• Develop and implement content strategies to support marketing goals.
• Write clear and error-free content for a wide variety of marketing needs.
• Bring your 2+ years of experience in crafting creative copy for multi-channel marketing campaigns to write copy for email campaigns, social media posts, landing pages, blogs, direct mailers, printed marketing collateral, signage, and more.
• Work with the digital marketing team to identify key search terms and write optimized copy for the website, blog, and other digital channels.
• Demonstrate your experience in content ideation and research to develop content to support brand awareness, engagement, and trust-building efforts.
• Collaborate with product and marketing managers to shape the value propositions and descriptions for new products in a compelling, customer-centric format; create copy for product launches and go-to-market campaigns.
• Utilize your copywriting expertise to write voiceover scripts for videos.
• Copyedit work delivered by third-party agencies or internal team members, ensuring copy is free of errors and aligns with the brand’s style and voice.
• Analyze marketing data to provide actionable insights and contribute to strategic planning and recommendations.
• Occasionally create copy for franchisee marketing materials.
• Occasionally support other departments with creative copywriting needs.
• Use your creative background to write in and maintain a consistent brand voice across all channels.
• Support franchisees by developing training materials on copywriting for marketing.
• Perform other duties as assigned.

Requirements

• Must have a bachelor’s degree in marketing, advertising, communications, journalism, English, or a related field.
• 2+ years of experience in content creation, with a focus on copywriting.
• Track record of success creating compelling short
• and long-form copy for online and offline channels.
• Experience conducting research to support content development.
• Advanced understanding of marketing strategies and tactics; ability to clearly explain marketing-related topics to a novice audience.
• Ability to quickly and accurately translate technical information into engaging content.
• Ability to support two (up to three) brands simultaneously, adapting voice, tone, and style accordingly for each brand.
• Exceptional project management skills; ability to work independently, perform multiple assignments, and meet deadlines in a fast-paced environment.
• Experience working with Google Suite, Microsoft Office Suite, Adobe Creative Suite, and project management tools such as Wrike and Asana is beneficial.
• Experience writing for SEO is a plus.
• Collaborative spirit, with appreciation of diverse perspectives
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources