Build and manage growth systems: Design and run scalable growth infrastructure in HubSpot (automation, scoring, routing, reporting) and integrate modern outbound tooling—including practical AI workflows that improve speed and quality (e.g., segmentation, personalization, enrichment) without sacrificing data integrity or brand voice.
Drive lead generation and pipeline growth: Launch and optimize multi-channel campaigns (outbound, email, paid, content) that convert target audiences into qualified pipeline—leveraging AI thoughtfully to unlock better targeting, faster iteration, and higher-performing creative/messaging, while maintaining rigorous controls on accuracy, compliance, and deliverability.
Experiment and optimize: Build a high-tempo testing engine across channels and messaging, using AI as an advantage—not an illusion. You’ll evaluate new tools with healthy skepticism and focus on measurable lift (conversion, CAC, pipeline, revenue), documenting what works into repeatable playbooks.
Collaborate cross-functionally: Partner with Sales, Product, and Leadership to align on messaging, feedback loops, and funnel performance.
Measure and improve performance: Work with RevOps to develop dashboards and analytics to track funnel health, lead quality, and campaign ROI.

5+ years in growth, demand generation, or marketing operations (SaaS or B2B preferred).
Strong hands-on experience with HubSpot automation, reporting, and lifecycle management.
Familiarity with outbound tools and analytics platforms.
Excellent writing and storytelling skills with an experimental, data-driven mindset.
Proven success building scalable lead generation programs.
Experience working as (or closely with) SDRs, BDRs, or sales teams. Comfortable blending marketing strategy with hands-on prospecting and outreach.
Pragmatic fluency with AI-enabled growth: You’ve used AI to improve targeting, personalization, content iteration, or workflow automation—and you can distinguish hype from tools that actually drive measurable performance.

Growth Marketing Manager

Key skills