Define and maintain Yoodli’s product positioning, value propositions, and messaging frameworks across audiences, translating complex AI capabilities into clear, benefit-led narratives that resonate with users, buyers, and partners.
Partner with Product, Growth, and Sales to design and execute go-to-market and launch strategies for new features, solutions, and partnerships—driving adoption, engagement, and retention across segments.
Conduct market research, customer interviews, and competitive analysis to identify trends, unmet needs, and communication pain points; map user journeys to strengthen positioning and product-market fit.
Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights that preserve and scale institutional knowledge across teams.
Serve as the primary driver of product marketing collateral, working closely with the design team to create high-impact assets. Translate product features into clear creative briefs with recommended visuals, while maintaining decks, one-pagers, messaging guides, and FAQs that help tell the Yoodli story across audiences.
Pair human judgment with AI-assisted drafting, iteration, and feedback to improve speed, consistency, and messaging precision.

5+ years of experience in product marketing or related roles (SaaS, B2C, or tech preferred)
Experience crafting messaging and creating sales collateral for B2B SaaS teams such as pitch decks, one pagers, white papers and other enablement assets
Proven experience launching and scaling products from early-stage through growth
Strong storytelling and AI copy generation skills—able to translate complex technology into clear, human, and inspiring narratives
Analytical and customer-obsessed mindset, with comfort using data and qualitative insights to guide decisions
Pragmatic fluency with AI-enabled product marketing: experience using AI to improve research synthesis, messaging iteration, enablement, or knowledge management. Paired with sound judgment about where AI adds meaningful value versus noise.
Highly collaborative and adaptable, thrives in a fast-moving, cross-functional environment

Product Marketing Manager

Key skills