Lead the strategy, planning, and execution of Graza’s influencer marketing program across all creator tiers and marketing channels, in collaboration with Graza’s Sr. Social Media Manager
Oversee monthly influencer initiatives, including paid partnerships, seeding, affiliate programs, and our influencer roadmap as a whole
Draft, manage, and negotiate contracts, overseeing all influencer-related communication
Support and amplify key brand moments, events, launches, and campaigns through thoughtful influencer & creative partnerships that ladder up to brand and marketing goals
Collaborate with the social team to ensure cohesion across channels and identify collaborative opportunities for Graza’s organic platforms
Guide our creator brief development to align with brand priorities and key marketing moments
Analyze performance of all influencer partnerships and campaigns
Manage a monthly budget and all associated spend, optimizing for reach and engagement

3+ years of experience in influencer marketing and/or social media, ideally at a consumer brand
Strategic thinker with a strong point of view on social-first influencer programs, emerging influencer trends, and brand-building opportunities in the creator space
Equal parts creative and analytical, with the ability to think big-picture while keeping an eye on details that drive performance
Exceptional communicator who can confidently manage external partners with a relationship-first approach
Super organized and able to balance multiple priorities at once, including budget, contract negotiation, and briefing
Strong understanding of what makes engaging, high-performing content and the ability to to translate those insights into creator partnerships that drive brand affinity and awareness
Analytical mindset with experience reporting on and optimizing performance for influencer and affiliate campaigns
Experience managing monthly budgets and timelines for large-scale influencer programs

Influencer Partnerships Manager

Key skills