Lead the development and execution of the affiliate and programmatic partnership strategy.
Own partner acquisition, onboarding, optimization, and retention.
Identify, evaluate, and scale new partnership opportunities.
Ensure alignment between performance marketing initiatives and internal campaigns.
Act as the primary bridge between partnerships and creative teams, leading creative integration and alignment.
Develop creative briefs, content strategies, and testing frameworks for partners.
Monitor partner performance, identifying optimization opportunities and growth levers.
Own forecasting, pacing, and performance reporting for the channel.
Establish KPIs, dashboards, and reporting frameworks in collaboration with analytics.
Monitor competitive activity and partnership trends, translating insights into innovation.
Build scalable processes, documentation, and playbooks.
Prepare the channel for future scale, including eventual team leadership.

Bachelor’s degree
5+ years of experience in affiliate marketing, partnerships, or performance marketing.
Strong understanding of CPA, rev-share, hybrid models, and performance-based partnerships.
Proven ability to manage and grow external relationships.
Highly analytical, with a strong performance and optimization mindset.
Comfortable operating both strategically and hands-on.
Strong cross-functional collaborator, especially with creative and campaign teams.
Adaptable and able to thrive in a fast-moving environment.
Innovative thinker who looks beyond the immediate competitive set.
Experience in regulated industries, gaming, or high-growth environments is a plus.
Prior people management experience not required but highly valued.
Must be Canada-based; fully remote eligible.

Marketing Manager – Partnerships

Key skills