Product Marketing Manager

Enovis Corporation is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions. As a Product Marketing Manager, you will drive the strategic growth and development of the product portfolio, leading marketing efforts for product launches and managing product line strategies.

Responsibilities:

• Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
• Utilizes market research to properly inform strategy for product commercialization
• Develops business cases and presents to senior leadership team
• Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process
• Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
• Acts as subject matter and product expert for the assigned product Portfolio
• Supports portfolio growth initiatives by providing insights related to VOC and market trends
• Collaborate with sales teams to define customers' needs and workflows
• Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical (i.e. Osteoarthritis, ACL Injury) trends
• Develops and manages relationships with KOLs
• Provides monthly product forecasts to operations to support inventory planning
• Supports sales with resolving product issues or information in collaboration with cross-functional partners
• Assists in annual strategic planning process
• Own the development and execution of a multi-segment marketing strategy
• Develops and executes annual marketing plans for assigned product to meet revenue growth expectations
• Utilizes various communication channels to promote, position, and message to all customer stakeholders
• Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
• Develops sales support tools in collaboration with sales operations team
• Assess market and competitive landscape to inform strategic planning process
• Supports sales training team to educate new sales representatives on the assigned product portfolio
• Works cross-functionally with other business units to promote comprehensive continuum of care
• Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
• Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
• Maintains list pricing and field discount guidelines
• Attends and supports industry events
• Special projects, such as researching trends, developing reports, and other projects as required from time to time

Requirements:

• Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field
• 2+ years product marketing experience
• Bachelor's degree required
• Must be able to travel up to 30% of the time; both domestic and international travel is required
• Typical work-related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required
• MBA preferred
• Demonstrated critical/analytical thinking ability
• Demonstrated ability to support and execute a business/franchise strategy
• Familiarity with managing a product P&L
• Excellent verbal, written and presentation skills
• Ability to multi-task and meet given deadlines
• Ability to work collaboratively in a cross-functional team environment
• Ability to understand and adapt to complex business processes and procedures
• Familiarity with executing new product launches
• Proficiency in Microsoft Office (Excel, Word & PowerPoint)