Principal Field Marketing Manager, Public Sector

Smartsheet has been empowering teams for over 20 years with innovative work management solutions. They are seeking a Principal Field Marketing Manager to lead strategy and demand orchestration for their Public Sector market, driving pipeline velocity and developing scalable marketing plays.

Responsibilities:

• Drive SLED Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the unique requirements of State, Local, and Education entities
• Own Public Sector Segment Strategy: Align marketing investment directly to SLED revenue targets, pipeline gaps, and regional sales priorities, ensuring compliance with government marketing standards
• Deliver Regional Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program—including government-specific forums and user groups—that meets regional pipeline, awareness, and customer upsell objectives
• Orchestrate Sales Alignment: Establish and lead regular pipeline inspection cadences with Public Sector Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time
• Develop Scalable Playbooks: Create and pilot multi-dimensional program templates—such as executive roundtables for government leaders and SLED-focused summits—that can be scaled as "playbooks" for the broader field marketing team
• Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDR leadership to ensure the field has the messaging (centered on security, compliance, and efficiency) needed to accelerate deals at every stage
• Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI
• Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies

Requirements:

• 7–10+ years of B2B marketing experience, specifically in Field Marketing or Demand Generation, with a preferred focus on the Public Sector (SLED or Federal)
• Proven Track Record: Demonstrated success driving pipeline creation and revenue impact in high-growth environments with complex procurement cycles
• Public Sector Expertise: Deep understanding of the government buying journey, including executive-level engagement and tailoring messaging for diverse public stakeholders
• Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting
• Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up
• B2B SaaS experience strongly preferred