Lead the development and execution of the paid social strategy across platforms such as Meta, TikTok, Snapchat, Reddit, and emerging channels.
Own full-funnel social performance, from prospecting through retargeting and reactivation.
Drive creative testing frameworks in partnership with the creative team, including formats, messaging, hooks, and storytelling approaches.
Support priority internal campaigns, product launches, and seasonal moments with bespoke social strategies.
Build and manage scalable campaign structures, automation, and best practices.
Own forecasting, budget management, and performance pacing.
Partner with analytics to define channel KPIs, build dashboards, and generate insights.
Establish and maintain a robust test-and-learn environment to drive continuous improvement.
Monitor platform updates, competitive activity, and cultural trends to inform innovation.
Develop playbooks, documentation, and processes to support future team growth.
Prepare the channel for scale, including eventual people leadership.

Bachelor’s degree
5+ years of experience in paid social and performance marketing.
Deep understanding of platform algorithms, bidding strategies, and creative best practices.
Strong analytical and problem-solving skills.
Comfortable working both strategically and in hands-on execution.
Strong collaborator, particularly with creative and analytics teams.
Highly adaptable and able to thrive in a fast-paced environment.
Innovative thinker who looks beyond the competitive set for inspiration.
Experience with app campaigns highly desired
Experience in regulated industries, gaming, or high-growth environments is a plus.
Prior people management experience not required but highly valued.
Must be Canada-based; fully remote eligible.

Marketing Manager, Social

Key skills