Senior Marketing Communications Manager – Point of Care

Role Overview

• Partner closely with North American and Global product and marketing managers to understand priorities, identify opportunities, and recommend high-impact communication strategies, plans, and channels
• Lead the development of clear, differentiated product positioning and messaging for new and existing offerings
• Build and optimize digital customer journeys, including content strategy, campaign architecture, and channel activation
• Develop and execute integrated digital marketing strategy and own the execution of campaigns across web, email, social, paid media, and account-based marketing (ABM), ensuring on-time delivery, brand consistency, and measurable performance
• Own and manage DemandBase, overseeing ABM segmentation, targeting, optimization, and analytics
• Monitor campaign performance and provide data-driven insights, making agile, real-time adjustments to improve effectiveness and ROI
• Maintain and update website content and manage vanity URLs to support marketing initiatives and enhance user experience
• Lead and measure the MQL to SQL process
• Lead the creation and maintenance of marketing collateral—brochures, spec sheets, sales tools, training materials—for all North America POC solutions
• Collaborate with internal Creative Services teams, external agencies, and production partners to bring concepts to life from initial brief to final execution
• Manage the full project lifecycle, including creative direction, cross-functional alignment, legal and regulatory approval, and production
• Build and maintain a US Key Opinion Leader speaker bureau including identification, onboarding and scheduling of speakers and engagements
• Support North America POC trade shows of all sizes, including materials management, promotions, and onsite readiness
• Evaluate the quality, impact, and ROI of communications initiatives and present metrics-based recommendations for continuous improvement
• Oversee all collateral approvals through the QR7 process, ensuring compliant, high-quality deliverables
• Own and maintain a monthly Digital Marketing performance dashboard with insights on actions to take to drive continuous improvement, channel shift, etc.

Requirements

• 8+ years of experience in marketing, marketing communications, or advertising
• Experience in healthcare, medical device, and/or diagnostics preferred
• Demonstrated expertise in leading impactful content strategy, integrated marketing, digital marketing, ABM, advertising, and sales force communications
• Experience with managing and utilizing Marketing automation platforms
• Exceptional written and verbal communication skills, including editing, proofreading, and message development with strong attention to detail
• Ability to provide clear, strategic creative direction and constructive feedback to internal and external creative teams
• Strong project management capabilities, including timeline development, stakeholder communication, and on-time execution
• Ability to manage multiple priorities simultaneously—from strategy development to tactical activation
• Strong relationship-building skills and customer-focused mindset
• Proficiency with Microsoft Office (especially PowerPoint) and Adobe Acrobat.

Tech Stack

• SQL

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• life insurance
• long-term and short-term disability insurance
• paid parking/public transportation
• paid time off
• paid sick and safe time