Execute and manage full-funnel demand generation programs, including: Webinars, Sales-supported follow-up campaigns, Event and partner-driven programs, Advertising
Support priority segments, personas, and use cases identified by marketing and sales leadership
Partner with the Marketing Manager to execute campaigns in HubSpot
Work closely with Business Development Associates and Account Executives to: Align demand programs with sales priorities, Support consistent follow-up using HubSpot sequences and sales talk tracks, Gather feedback on lead quality and campaign effectiveness, Ensure campaigns are clearly communicated to Sales and easy to act on
Track and report on demand performance, including: Leads and meetings generated, Pipeline created and influenced, Conversion rates across funnel stages
Maintain campaign hygiene in HubSpot and Salesforce
Analyze results and recommend improvements to targeting, messaging, or channels
Activate product, platform, and data releases into demand programs
Coordinate campaign execution, timelines, and workflows with the Marketing Manager
Collaborate on event-based demand generation opportunities with the Marketing Associate
Support attribution, reporting, and CRM alignment with Sales & RevOps
Provide feedback on messaging effectiveness and asset gaps with marketing leadership
Requirements
Bachelor’s degree
3–5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
Experience supporting a sales-led B2B organization
Hands-on experience with: ABM or account-focused campaigns, HubSpot (campaigns, workflows, reporting), Salesforce (leads, contacts, opportunities and marketing attribution), LinkedIn or industry trade advertising
Demonstrated effectiveness working cross-functionally with Sales and Marketing
Experience identifying campaign topics and asset gaps
Ability to understand and communicate technical concepts
Ability to produce compelling slide content, messaging, and sales materials (with support from the rest of the marketing team)
Benefits
medical, dental, vision, health, life, and disability insurance
comprehensive wellness program
401(k) plan with company match and immediate vesting
continuing education and professional development assistance
self-managed flexible work schedules and time-off policies