Own content strategy and execution for the protocol’s primary X and LinkedIn accounts
Coordinate and align team member and regional accounts to amplify a coherent narrative
Co-own the content calendar alongside the content and communications team
Work closely with the Discord Community Manager to align public discourse with community conversation
Translate protocol updates, dashboards, metrics, and market insights into clear, credible social content
Engage selectively with accounts and conversations that meaningfully advance the protocol’s narrative
Maintain a high-signal social environment, prioritizing quality over volume
Monitor DeFi, TradFi, and macro market developments and integrate relevant insights into ongoing narratives
Design and maintain workflows for multi-account and multi-region social coordination

Strong familiarity with DeFi, RWAs, stablecoins, and capital markets
Active user of crypto protocols, particularly lending, yield, or structured strategies
Ability to interpret dashboards, metrics, and protocol data with confidence
Proven experience managing high-impact X and LinkedIn accounts
Strong editorial judgment with the ability to shape narratives, not just publish posts
Clear, precise writing style suited to sophisticated and institutional audiences
Experience coordinating distributed contributors across multiple accounts or regions
High standards for accuracy, tone, and consistency
Fluent English with excellent written communication skills
Availability aligned with Pacific Time hours, with meaningful overlap during core working periods

Social Community Manager

Key skills