Lead outbound prospecting efforts into enterprise employers and senior benefits decision makers.
Qualify and advance inbound leads, ensuring only high-quality opportunities move forward.
Research and map target accounts — identifying key executives, brokers, TPAs, and other stakeholders in the employer benefits ecosystem.
Develop tailored, insight-driven messaging that resonates with Fortune 500 buyers.
Collaborate with RevOps and Sales leadership to design and refine BDR processes, cadences, and KPIs.
Share feedback and insights to continuously improve our targeting, messaging, and go-to-market strategy.
Track activities and maintain accurate records in Salesforce.
Consistently hit and exceed activity, pipeline creation, and meeting targets.

1–3+ years of experience in a BDR/SDR or sales role
Proven ability to prospect and book meetings with senior decision makers
Experience navigating multi-stakeholder sales cycles (employers, brokers, TPAs, PBMs, consultants, or similar ecosystems)
Comfortable operating without a fully built playbook
Excellent communication and research skills
Curiosity, resilience, and a “builder” mindset
Experience with Salesforce, Outreach/Salesloft, ZoomInfo, or similar tools preferred.

Business Development Representative

Key skills