Head of Member Growth – Marketing

Role Overview

• Own Leap’s Member Growth and Activation Strategy
• Define and own a comprehensive strategy that drives member utilization of Leap’s service
• Identify and incorporate key levers impacting member growth, that includes member marketing and goes beyond
• Ideate outreach tactics that effectively reach, educate, and activate eligible members
• Ensure a cohesive and compelling member journey wherein all member touchpoints work to deliver a seamless experience
• Own Execution and Optimization
• Design and implement member-facing marketing campaigns that drive awareness and utilization of Leap’s service
• Collaborate with other teams (e.g. Sales, Client Success, Clinical Ops) to deliver against cross-functional initiatives that advance member growth and activation goals
• Once a solid baseline is in place, continue to drive gains by deploying new growth tactics grounded in data and member insights
• Lean heavily on experimentation to test the impact of key hypotheses
• Measure and Track Progress
• Define and implement a strong data foundation
• including key metrics, reporting, and dashboards
• to track performance and progress
• Establish a measurement framework to link key initiatives with metric impact
• Develop a deep understanding for key member growth and activation metrics, and use this to drive continual member experience improvements
• Champion the Member Experience
• Represent and advocate for Leap’s members, internally and externally
• Identify opportunities to elevate the member experience and make Leap’s service more supportive, intuitive, and valuable to members
• Be crisp and clear in member communications, so that members understand the value of engaging with Leap’s solution and are drawn to do so.

Requirements

• 6–10+ years of experience in consumer/member engagement, growth marketing, growth product, or similar roles
• Experience in healthcare, specialty pharmacy, digital health, or B2B2C business models strongly preferred
• Highly analytical, with the ability to translate complex data into clear insights and actions
• Strong experimentation grounding, with the ability to design tests, critically interpret data, and iterate quickly in response to results
• Creative problem-solver who enjoys ideating new ways to engage and motivate consumers
• Cross-functional collaborator with experience co-developing with clinical and technical teams
• Comfortable operating as an individual contributor with full ownership of a function
• Clear communicator who can explain the “why” behind decisions and drive alignment across teams
• Motivated to improve consumer access to meaningful, high-impact therapies.

Benefits

• Offers Equity