Digital Operations Coordinator

Role Overview

• Support the development of digital marketing strategies for artist releases, tours, merchandise, and fan acquisition & monetization initiatives
• Help define campaign objectives, success metrics, and channel approaches in partnership with internal teams and external stakeholders
• Translate artist and partner goals into clear digital plans, timelines, and executional briefs
• Index, manage, and grow first-party audiences on behalf of partners
• Maintain tracking and documentation for fan growth and engagement across CRM, social, and e-commerce platforms
• Support and execute lifecycle marketing initiatives focused on audience segmentation, retention, and lifetime value
• Generate reports and analyses to measure marketing impact across awareness, engagement, consumption, and commerce
• Use quantitative analysis to develop a deeper understanding of artist audiences and behavior
• Surface actionable insights and recommendations to improve campaign performance and audience value
• Assist in building business intelligence and performance presentations tailored to individual artists and partner goals
• Support end-to-end management of digital advertising campaigns, including planning, execution, optimization, and reporting
• Assist in monitoring budgets, pacing, and performance across major advertising platforms
• Evaluate campaign performance against KPIs and surface insights to inform future strategy
• Build, document, and maintain systems and workflows that enable scalable digital marketing operations
• Support cross-functional collaboration by ensuring campaigns are executed efficiently and consistently across teams
• Help improve internal processes, tools, and reporting standards over time

Requirements

• 1–3 years of experience in digital marketing at a record label, management company, promoter, or music-adjacent business
• Strong understanding of digital advertising platforms and analytics, with experience managing campaigns from planning through reporting
• Experience working with CRM platforms (eg. Mailchimp, Klaviyo, Laylo), audience data, and lifecycle marketing concepts
• Proficiency in Excel / Google Sheets, Google Slides, and Canva
• Familiarity with Meta Business Suite, Spotify for Artists, Apple Music for Artists, and YouTube Studio
• Strong presentation skills with the ability to clearly explain performance metrics, insights, and recommendations
• Track record of supporting campaigns or initiatives that drive audience growth, engagement, or revenue
• Exceptional written and verbal communication skills
• Ability to thrive in a fast-paced, collaborative environment
• High level of integrity, curiosity, and enthusiasm for music and artist development
• Must love music

Benefits

• Ownership: Equity participation for everyone
• Health & Wealth: Comprehensive health, dental, and vision insurance plus 401(k) with company match
• Performance Rewards: Annual bonuses tied to results
• Flexibility: Flexible PTO and hybrid in-office schedules for those in NYC
• Access: Live shows, festivals, and the music community you're helping create
• Growth: Learn from people who've built careers at majors, independents, and startups