Head of Marketing

Role Overview

• Define and lead ScorePlay’s global marketing strategy across content, branding, events (conferences and hospitality), and sales enablement to build awareness, generate pipeline, and accelerate conversion.
• Refine and evolve ScorePlay’s brand positioning, ensuring consistent messaging while adapting to local markets across North America, Europe, and APAC.
• Collaborate with the executive team and department leads to align marketing priorities with ScorePlay’s broader strategy.
• Develop and articulate ScorePlay’s value proposition, ensuring it is clearly communicated across all internal and external channels.
• Partner with the Product team to align marketing narratives with product roadmap and customer needs.
• Oversee creation of sales and product marketing assets (decks, one-pagers, case studies, etc.) that help Sales and Customer Success teams convert and retain Enterprise clients.
• Lead and mentor the marketing team (currently two members) across content, events, and communications, ensuring high-quality execution and measurable outcomes.
• Build and scale the team in line with ScorePlay’s growth trajectory.
• Foster a culture of creativity, accountability, and results, with clear priorities and development opportunities.
• Work closely with Sales and Customer Success to ensure marketing initiatives directly support pipeline generation, customer engagement, and conversion.
• Serve as the bridge between Marketing, Sales, and Product, ensuring unified messaging and aligned objectives across teams.
• Provide strategic marketing insights and recommendations to the executive team, helping shape company priorities and growth initiatives.
• Establish clear KPIs, tracking systems, and reporting frameworks to measure the impact of marketing initiatives across brand, content, and events.
• Monitor performance to optimize ROI and continuously refine strategy based on results.
• Manage the marketing budget, ensuring disciplined spending and effective allocation of resources.

Requirements

• 5–8 years of experience in B2B marketing, ideally within SaaS or Enterprise environments.
• Proven track record of developing and executing marketing strategies that drive awareness, generate pipeline, and support sales performance.
• Deep understanding of brand positioning, content strategy, and event marketing.
• Exceptional ability to translate complex or technical ideas into clear, compelling, and accessible messaging, with strong written communication skills.
• Experience managing or coaching team members and collaborating effectively across departments such as Sales, Product, and Customer Success.
• Background in sports or media industries is a plus.
• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Comprehensive health insurance
• 401(k) plan
• Benefits supporting your well-being and professional development