Associate Director, Performance Marketing – User Acquisition

Role Overview

• Own the paid acquisition strategy across channels (e.g., Paid Social, Search, Display, Emerging).
• Translate quarterly and annual registration targets into channel-level investment plans.
• Define budget allocation across markets, audiences, and platforms.
• Set optimization frameworks aligned to business goals (volume, efficiency, quality).
• Identify and scale new growth opportunities within paid acquisition.
• Partner with Analytics to evaluate incrementally, and move performance management beyond last-touch ROAS to focus on sustainable business outcomes.
• Clearly articulate the business impact of UA investment to senior stakeholders.
• Establish structured test-and-learn roadmaps across channels.
• Lead and develop performance marketing team members.

Requirements

• 7–10 years in performance marketing / user acquisition.
• Proven experience managing and scaling multi-million-dollar paid media budgets.
• Strong commercial acumen; comfortable making investment trade-offs.
• Experience partnering with analytics teams on incrementally or causal measurement.
• Advanced Excel required.
• Strong communicator with ability to present performance insights to senior stakeholders.
• Demonstrated experience leading and developing performance marketing teams.