User Acquisition (UA) Manager

Xsolla is a global commerce company focused on the video game industry, and they are seeking a User Acquisition (UA) Manager to join their Marketing / Growth team. The role involves planning, launching, and optimizing paid media campaigns to drive user growth and revenue for Xsolla-supported titles and products.

Responsibilities:

• Own day-to-day user acquisition strategy and execution across key paid channels (e.g., Meta, Google/YouTube, TikTok, programmatic, ad networks) based on product needs and goals
• Plan, launch, and optimize performance campaigns to drive measurable outcomes (installs, registrations, purchases, ROAS, CAC, LTV, retention proxies, etc.)
• Build and maintain a structured testing roadmap across targeting, creative concepts, landing flows, bidding strategies, and funnel improvements
• Monitor campaign performance daily; proactively identify performance shifts and execute optimizations (budget allocation, creative rotation, audience strategy, bid adjustments)
• Partner closely with Creative / Motion / Design teams to request, brief, and iterate ad creatives; ensure creative production aligns with performance insights and campaign learnings
• Collaborate with Product/Analytics stakeholders to ensure tracking is accurate (UTMs, pixels/SDK events, attribution partners) and performance is measurable end-to-end
• Produce recurring reporting and insights (weekly/monthly), including clear recommendations and decision-ready summaries for leadership and stakeholders
• Support budget planning and management by campaign and by product line; ensure spend pacing and performance align with targets
• Maintain organized documentation of campaigns, learnings, and best practices to improve repeatability and team efficiency
• Coordinate cross-functionally to ensure campaigns are aligned with product timelines, promotions, and seasonal moments

Requirements:

• 3+ years of experience in User Acquisition / Performance Marketing / Paid Media, ideally in gaming, mobile apps, or consumer subscription/ecommerce environments
• Hands-on experience managing campaigns in major advertising platforms (e.g., Meta Ads Manager, Google Ads/YouTube, TikTok Ads)
• Strong understanding of performance marketing metrics and measurement (CPA, ROAS, CAC, LTV, conversion rates, funnel analysis)
• Ability to translate data into clear actions: strong Excel/Google Sheets proficiency and comfort with dashboards and reporting
• Excellent communication and stakeholder management skills—able to align creative, marketing, and product stakeholders around priorities
• Organized, self-directed, and comfortable working with multiple teams and campaigns simultaneously
• Experience with mobile measurement/attribution tools (e.g., AppsFlyer, Adjust, Branch) and/or web analytics (GA4)
• Experience running creative testing frameworks and collaborating deeply with creative production teams
• Familiarity with A/B testing methodologies, landing page optimization, and conversion rate optimization basics
• Experience marketing live-service games, UA at scale, or campaigns tied to in-game events/promotions
• Comfort working in Jira/Confluence-based project environments and structured campaign workflows