Content Marketing Director

Insider One is a leading platform for marketing and customer engagement, seeking a Content Marketing Director to define and execute a global content strategy. The role involves leading a team, optimizing content for various channels, and ensuring brand consistency across multiple countries.

Responsibilities:

• Define and execute a cohesive global content strategy that bridges the gap between high-level brand awareness and measurable demand generation
• Architect an integrated content roadmap that supports organic growth, paid media, events, and social, ensuring every piece of content serves a clear business objective
• Act as the ultimate champion for the Insider brand, ensuring local relevance and consistent quality across our global footprint of 30+ countries
• Lead, mentor, and scale a lean team of specialists and freelancers. You will foster a culture of creative excellence, rigorous accountability, and continuous professional growth
• Partner with Product Marketing, Demand Gen, and Sales to map content to the buyer’s journey, ensuring we provide the right message at the right moment for our target personas
• Oversee a diverse portfolio of high-impact assets—from deep-dive technical reports and videos to compelling case studies and SEO-driven blog posts
• Execute a 'Voice of the Expert' strategy, transforming our leadership team and SMEs into recognized industry thought leaders
• Own the numbers. Use SEO insights and performance analytics to relentlessly refine our strategy and prove the ROI of every campaign
• Dive deep into the nuances of MarTech, CX, AI, and B2B SaaS. You must be able to translate complex technology into compelling, human-centric stories
• Manage the content budget and end-to-end production lifecycle, identifying efficiencies to increase output without sacrificing quality

Requirements:

• 8+ years of experience in Content Marketing, with at least 3 years in a high-impact leadership role
• Experience within the MarTech or B2B SaaS industry is strongly preferred
• A history of successfully managing, mentoring, and scaling high-performing content teams and freelance networks
• Proven ability to work as a peer to senior leaders and stakeholders, navigating feedback with grace and managing urgent, high-stakes priorities
• Exceptional skills in crafting compelling narratives that resonate across diverse formats—from technical whitepapers to viral social threads
• A passion for the craft of writing and a 'zero-mistake' editorial standard
• A genuine passion for Customer Experience (CX) and the evolving intersection of AI and Marketing Technology
• A deep, functional understanding of SEO strategies and how to align content with search intent to drive organic growth
• Well-versed in content performance analytics; you don't just create content, you measure its impact on the funnel and iterate based on results
• Elite project management skills with the ability to juggle multiple global campaigns simultaneously without losing sight of the details
• Extremely comfortable in a fast-paced, 'always-on' environment
• A 'roll-up-your-sleeves' attitude
• A Bachelor's degree in English, Communications, Humanities, PR, or a related field is preferred, though we value proven results and 'street crumbs' over specific degrees