Head of Marketing – Brand Lead, Neuromuscular

Role Overview

• Serve as the primary owner of US market understanding for the asset, including patient journey, diagnosis and referral dynamics, treatment paradigms, competitive landscape, and unmet need.
• Translate clinical data and emerging evidence into US-relevant value narratives for HCPs, patients, and payers.
• Lead US-focused market research, insight generation, and forecasting efforts to inform strategic decision-making.
• Design the US go-to-market strategy from first principles, including positioning, segmentation, targeting hypotheses, and launch sequencing.
• Partner closely with Market Access to inform early pricing, access, and reimbursement scenarios appropriate for the US healthcare system.
• Define launch readiness requirements across marketing, medical, access, sales, patient services, and operations, ensuring alignment and integration, and driving execution to ensure launch readiness.
• Lead development of the US Brand Plan and US Launch Plan in alignment with global strategy while advocating for US-specific needs and trade-offs.
• Act as the US commercial representative into the Global Brand Team, contributing meaningfully to global positioning, product profile development, and launch strategy.
• Lead US pre-launch market shaping activities in partnership with Medical, Patient Advocacy, and Policy, ensuring appropriate readiness while remaining compliant.
• Build relationships with key external stakeholders (thought leaders, advocacy organizations) in coordination with Medical Affairs.
• Operate initially as a hands-on leader , while designing the future US brand organization and capabilities needed for launch.

Requirements

• Bachelor’s degree required; advanced degree (MBA, scientific or clinical degree) preferred
• Minimum of 10+ years of experience in US commercial roles within biopharma, with significant marketing and launch experience
• Strong understanding of the US healthcare environment, including payer dynamics, access considerations, and specialty care commercialization
• Proven ability to lead in highly ambiguous, matrixed environments , influencing without direct authority
• Excellent strategic thinking, analytical capability, and ability to translate complexity into clear, actionable plans
• Strong communication and storytelling skills, with executive presence and credibility
• Patient-centric mindset with a strong sense of integrity and accountability.

Benefits

• High-quality healthcare
• Prevention and wellness programs
• At least 14 weeks’ gender-neutral parental leave