About this role

Own Strategy & Divisional Marketing OKRs
Develop and lead the integrated marketing strategy for Lender Businesses
Establish, track, and report on key performance indicators
Manage and grow a team of four marketers
Allocate and optimize marketing investment
Serve as a strategic partner to Sales leadership and Business Unit heads
Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams
Elevate Product Positioning & Sales Enablement
Improve integration between Salesforce and marketing automation
Ensure lender-facing marketing reinforces First American’s reputation for trust, expertise, and institutional strength.

10+ years of B2B marketing experience within the mortgage industry
Proven experience owning OKRs and delivering measurable revenue impact
Strong leadership experience managing and developing teams
Experience operating in matrixed organizations with multiple stakeholders
Budget ownership and performance accountability experience
Strong understanding of CRM, marketing automation, attribution, and funnel analytics
Prior experience engaging in mortgage‑banking conferences that support the lending ecosystem is preferred
Executive-level communication and presentation skills.

Marketing Director

Key skills