Build and run the strategy to grow self-serve acquisition (50% of your time)
Analyse self-serve data and channel performance (paid search, LinkedIn organic and paid, SEO) to identify future growth opportunities
Design testing roadmaps and prioritise experiments with the highest potential impact
Partner with Growth Engineering on improvements, whether in the self-serve product, ravio.com website, programmatic SEO, or other levers you see fit
Collaborate with Content, Regional Marketing, Product Marketing, Engineering, and Data teams to run experiments you’ve designed that require their expertise
Connect the dots across channels – be the person who sees what others miss
Run and optimise existing Google and LinkedIn Ads campaigns, currently a six-figure annual spend with scope to significantly scale
Design and execute experiments on creative, messaging, targeting, landing pages, and offers
Scale spend efficiently in new markets and audiences while maintaining or improving unit economics
Build dashboards and reporting to track performance and inform decisions
(potentially) Test and validate new paid channels (YouTube, Reddit, etc.) if you see fit
You'll need to balance rigour with speed, run scrappy tests, and know when to double down vs move on
You'll have autonomy to try things, but you need to share your learnings with others – that means clear hypotheses, proper measurement, and honest post-mortems

Strong analytical skills and a rigorous approach to experimentation. You’re comfortable working with data and using evidence to guide decisions.
Experience collaborating cross-functionally and influencing teams outside your direct reporting line to ship experiments and improvements.
A hands-on, self-sufficient approach. You’re comfortable executing directly and taking ownership end-to-end.
Proven paid media experience. You’ve personally built, optimised, and scaled Google Ads and LinkedIn campaigns that delivered meaningful business results.
Experience in B2B SaaS. Exposure to HR or People teams is a bonus, but not required.
Familiarity with additional acquisition channels such as SEO, organic social, content, or CRO.
Experience in fast-growing or early-stage environments where you had to operate without a fixed playbook.
Comfort working with ambiguity and learning through testing, iteration, and rapid feedback.

Salary £67,745
£91,655 + Company ownership (everyone gets a meaningful equity stake in Ravio)
37 days paid time off (25 days holiday + 4 wellness days + 8 public holidays)
Up to 6% pension matching scheme
£60 a month wellness allowance (Invest in your physical wellbeing, on us)
£500 per year Learning and Development budget
Private healthcare cover (on a medical history disregarded basis) with AXA
Personal worldwide travel insurance
just in case
Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)

Growth Marketer

Key skills