Growth Marketer

Role Overview

• Own and execute demand generation programs that drive pipeline, activation, and revenue.
• Design and run experiments across paid, lifecycle, and sales-assisted channels to support near-term growth.
• Partner closely with the CEO and sales to design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels.
• Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion.
• Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns.
• Run experiments tied directly to pipeline, conversion, and revenue impact.
• Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions.
• Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) once messaging and ICP are validated, using freelancers or agencies where it adds leverage.
• Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned.
• Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns that drive expansion, referrals, and upsell.
• Plan and produce organic content: social posts, articles, newsletters –that educates and drives engagement, especially on LinkedIn.
• Partner with industry associations to co-create content, host webinars, and activate member networks.
• Analyze pipeline, conversion, CAC, and revenue performance.
• Contribute to our content engine with playbooks, customer stories, how-tos, and practical resources.
• Use AI tools to streamline content creation and marketing automation.

Requirements

• 5+ years in growth and demand generation in B2B Saas marketing including experience as first or early marketing hire working closely with founders.
• Proven experience directly impacting pipeline and revenue through demand generation.
• Comfortable owning execution end-to-end, from campaign setup to reporting on revenue outcomes.
• A scrappy, experiment-driven marketer who thrives in early-stage ambiguity and turns data, insights, and creativity into scalable growth.
• Energized by building from scratch and comfortable prioritizing ruthlessly with limited time and budget.
• A hands-on individual contributor who loves writing copy, building landing pages, setting up workflows, and digging into dashboards.
• Strong bias to action – you’d rather ship a good-enough experiment and learn than polish a campaign for months.
• Fluent with AI-powered marketing tools.
• Comfortable with HubSpot or similar CRMs, including automation, email, analytics, and lifecycle management.
• Experienced working with freelancers, designers, and content partners in fast-moving environments.
• Proven track record creating high-performing content across blog, social, email, and ad channels.
• Analytical mindset – comfortable with A/B testing, funnel analysis, and KPI reporting.
• Strong communicator with excellent writing, editing, and presentation skills.
• Team-oriented, adaptable, and energized by building something new from the ground up.

Benefits

• Health insurance
• Paid time off
• Professional development