SPCloser is an AI-powered coaching platform designed for in-person sales professionals, aiming to transform traditional training into continuous development. As the Founding Growth Marketer, you will drive demand generation and revenue by executing hands-on programs and collaborating closely with the CEO and sales teams to shape the go-to-market strategy.
Responsibilities:
- Own and execute demand generation programs that drive pipeline, activation, and revenue
- Design and run experiments across paid, lifecycle, and sales-assisted channels to support near-term growth
- Partner closely with the CEO and sales to design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels
- Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion
- Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns
- Run experiments tied directly to pipeline, conversion, and revenue impact
- Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions
- Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) once messaging and ICP are validated, using freelancers or agencies where it adds leverage
- Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned
- Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns that drive expansion, referrals, and upsell
- Plan and produce organic content: social posts, articles, newsletters –that educates and drives engagement, especially on LinkedIn
- Partner with industry associations to co-create content, host webinars, and activate member networks
- Analyze pipeline, conversion, CAC, and revenue performance
- Contribute to our content engine with playbooks, customer stories, how-tos, and practical resources
- Use AI tools to streamline content creation and marketing automation
Requirements:
- 5+ years in growth and demand generation in B2B Saas marketing including experience as first or early marketing hire working closely with founders
- Proven experience directly impacting pipeline and revenue through demand generation
- Comfortable owning execution end-to-end, from campaign setup to reporting on revenue outcomes
- A scrappy, experiment-driven marketer who thrives in early-stage ambiguity and turns data, insights, and creativity into scalable growth
- Energized by building from scratch and comfortable prioritizing ruthlessly with limited time and budget
- A hands-on individual contributor who loves writing copy, building landing pages, setting up workflows, and digging into dashboards
- Strong bias to action – you'd rather ship a good-enough experiment and learn than polish a campaign for months
- Fluent with AI-powered marketing tools
- Comfortable with HubSpot or similar CRMs, including automation, email, analytics, and lifecycle management
- Experienced working with freelancers, designers, and content partners in fast-moving environments
- Proven track record creating high-performing content across blog, social, email, and ad channels
- Analytical mindset – comfortable with A/B testing, funnel analysis, and KPI reporting
- Strong communicator with excellent writing, editing, and presentation skills
- Team-oriented, adaptable, and energized by building something new from the ground up