Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
Manage and oversee outside creative agencies and third-party graphic designers
Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
Develop strategies for using merch and our online store to promote the TU brand
Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach
Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

Bachelor’s degree
7+ years of experience in brand management, or relevant experience in marketing and communications
A strong understanding of TU’s primary audiences—younger anglers, outdoorsy families, and avid outdoors people
Exceptional understanding of storytelling; strong communication and writing skills; demonstrated ability to motivate and inspire key audiences
Strong creative and design sense; experience managing graphic designers and creative agencies
Ability to work effectively across departments in a dispersed organization
Passion for angling, conservation, the outdoors, and Trout Unlimited’s mission.

Brand Director

Key skills