Create and execute go-to-market strategies for new product and feature launches.
Plan and coordinate cross-functional go-to-market campaigns: from launch through post-launch, ensuring continued product marketing efforts that turn launches into sustained product growth.
Proactively define/refine product positioning and messaging based on user insights, market signals, and competitive analysis.
Coordinate assets for marketing programs: messaging briefs, sales materials, website content, emails, and more.
Collaborate across Product, Content, SEO, Email, UI/UX, PR, and Performance teams to achieve overall marketing team goals.
Educate both internal and external stakeholders on our product features and their benefits.
Track launch success through KPIs like adoption, revenue, and lead generation.
Analyze and iterate on GTM effectiveness.

2+ years** **in Product Marketing, preferably in SaaS B2B.
Experience in owning product launches end-to-end.
Ability to translate complex technical capabilities into value-driven messaging.
Cross-functional collaboration with Product, Sales, Marketing.
Comfortability working with data to inform decisions and measure outcomes.
Comfortability executing hands-on tasks, including writing messaging, creating launch assets, and collaborating on campaign deliverables.
Excellent English communication skills, written and verbal. ** Nice to have:
Background in developer-focused tools.
Familiarity with Salesforce, Google Analytics, or Power BI.
Exposure to international GTM efforts.

To support your professional growth and make you feel taken care of, we’ve put together an expansive benefit package. It covers learning, well-being, celebration, and much more — learn all about it here.

Product Marketing Manager

Key skills