Regional Marketing Lead – UKI, Nordic

Role Overview

• Develop the annual and quarterly regional marketing plan aligned to global objectives and regional revenue targets.
• Partner with Regional Sales leadership on territory planning, ICP prioritization, and account segmentation.
• Identify region-specific growth opportunities and adapt global initiatives accordingly.
• Ensure alignment between regional activity and company-wide campaign themes.
• Own regional marketing-sourced and marketing-influenced pipeline targets.
• Execute integrated, multi-channel programs across:
• Digital demand generation
• ABM and target account engagement
• Field events and executive roundtables
• Partner marketing initiatives
• Paid and performance campaigns
• Drive full-funnel coordination in partnership with Global Demand Generation.
• Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes.
• Activate regional partner and channel marketing initiatives to expand reach and influence.
• Ensure executive presence and thought leadership in priority industries and events.
• Localize messaging and proof points to increase resonance in UKI & Nordics markets.
• Elevate regional customer stories and case studies.
• Provide structured market feedback to Product Marketing and Global Marketing teams.
• Monitor competitive landscape and buyer trends within the region.
• Own regional marketing budget allocation and investment prioritization.
• Track KPIs including:
• Marketing-sourced pipeline
• Conversion performance
• Campaign ROI
• Sales feedback on lead quality
• Continuously optimize based on performance data.

Requirements

• 8–12+ years of B2B SaaS marketing experience.
• Strong background in field marketing, regional demand generation, or integrated campaign leadership.
• Experience working closely with enterprise Sales teams.
• Proven ability to drive pipeline growth within a defined geography.
• Commercially minded and performance-oriented.
• Confident stakeholder communicator with cross-functional influence.
• Fluent English required; Nordic language capabilities a plus.

Benefits

• A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with our global teams.
• Inspiring workspaces in Mannheim and beyond.