Freelance Performance Marketing Designer

Wonder is a leading platform that brings together award-winning restaurant partners to provide a diverse culinary experience. They are seeking a Freelance Performance Marketing Designer to create compelling marketing assets and collaborate with the marketing team to enhance their brand story through paid social and video content.

Responsibilities:

• Design performance marketing assets from storyboard to final animation
• Collaborate with other Design team members on 360 campaign development and own paid social, organic social, and other video/motion assets
• Ensure consistency in our paid and organic social assets, adhering to established visual style guides and brand guidelines
• Work closely with Marketing, Product, and Strategy team stakeholders to understand their business needs and develop them into successful design work
• Establish ways of working using automation and AI for streamlined workflows and versioning

Requirements:

• 6+ years of experience at an agency or design-centric consumer brand, ideally with a QSR or fast casual restaurant brand experience
• Hands-on experience designing and animating motion assets specifically for paid social/performance marketing
• Understanding of hooks, thumb-stopping moments and pacing in the first 1-3 seconds
• Ability to design for clear CTAs and conversion goals (clicks, app downloads, promo redemptions, etc.)
• Familiarity with iterative testing (A/B variations, versioning, and quick turnarounds)
• Comfort optimizing creative based on performance insights and proposing improvements based on reporting data
• Experience with Meta, TikTok, and YouTube shorts
• Knowledge of platform nuances (safe zones, captions, UI overlays, sound on vs sound off behavior)
• Strong foundation in motion principles (timing, hierarchy, transitions)
• Skilled in Adobe After Effects, InDesign, Illustrator, and Photoshop
• Experience designing in Figma
• Familiarity designing templates for Canva
• Strong layout and typography skills
• Excellent attention to detail with naming conventions, versioning, and QCing
• Able to work in a fast-moving startup environment. Able to perform gracefully under pressure and produce exceptional work
• Comfortable with taking initiative and working independently
• Ability to receive and implement constructive feedback in design work
• A team player who can prioritize projects and manage time to achieve a balance of creativity and quality
• Ability to clearly present design rationale and approach