Sr. Director, Product Marketing

Smartsheet has been empowering teams for over 20 years by providing scalable solutions for work management. They are seeking a Senior Director of Product Marketing to lead their Enterprise product marketing team and establish the platform as the preferred choice for demanding organizations through effective messaging and go-to-market strategies.

Responsibilities:

• Develop a deep understanding of enterprise customer needs, pain points, and buying behaviors to craft compelling narratives that differentiate Smartsheet in the market
• Define and execute the end-to-end product marketing strategy for our enterprise solutions, including positioning, messaging, value propositions, launches and go-to-market plans that resonate with enterprise decision-makers
• Partner closely with Sales, Marketing, Customer Excellence, and Product to define effective messaging, campaigns, playbooks, and demos that enable revenue growth
• Create compelling, customer-centric content that translates complex product capabilities into clear business value for enterprise audiences
• Serve as the lead spokesperson for our enterprise solutions in strategic customer interactions, analyst briefings, and industry events
• Leverage data-driven insights and customer research to continuously refine messaging strategies and measure business impact
• Lead, mentor, and develop a team of senior product marketers—setting clear goals, providing guidance, and fostering a supportive, high-performing culture
• Build strong relationships with senior stakeholders and executive leadership, influencing without authority to drive clarity and momentum
• Take on additional cross-functional leadership responsibilities as needed

Requirements:

• Bachelor's degree in business or equivalent discipline; MBA preferred
• 12+ years of product marketing experience in enterprise B2B SaaS; cloud and AI experience strongly preferred
• 7+ years of people management experience, with a proven track record of building and leading high-performing product marketing teams
• Deep understanding of enterprise software, with the ability to translate technical innovations into business value
• Demonstrated ability to define vision and strategy, translate them into actionable narratives and content, and deliver high-impact outcomes through product launches and campaigns
• Expertise in crafting clear, compelling, and differentiated messaging and content that resonates with enterprise buyers and stands out in the market
• Excellent communication and presentation skills, with experience engaging executives, industry analysts, and key stakeholders
• Strong cross-functional leadership skills with proven ability to influence senior stakeholders and drive alignment across Product, Sales, Marketing, and Customer Success
• Data-driven mindset, leveraging customer insights and market research to continuously refine and validate messaging strategies
• Customer-obsessed approach with passion for solving complex enterprise problems
• Ability to thrive in a fast-paced, highly collaborative environment