Marketing Tech & Data Consultant – Rental Industry Focus

Role Overview

• Make Data Consumable: Partner with rental and related insights and analytics teams to ensure DIW/DBM data is structured and accessible, enabling them to build powerful visualizations and actionable reporting.
• Drive GA4 & Site Performance: Consult with digital site and app owners to leverage Google Analytics 4 (GA4) data, identifying integration points that improve user experiences, conversion rates, and overall platform health.
• Drive AI-Powered Marketing: Partner with dealers and marketing teams to leverage Google Analytics 4 (GA4) data with AI capabilities, enabling predictive audience modeling, automated campaign optimization, and more personalized customer journeys.
• Optimize Dealer Marketing Spend: Guide dealers on using DIW/DBM data to refine their marketing and audience segmentation, ensuring they maximize ROI on their digital campaigns.
• Strategic Discovery: Facilitate sessions with stakeholders to uncover "blind spots" in the customer lifecycle, identifying where data-driven insights can solve previously unaddressed customer problems.
• Technical Translation: Bridge the gap between business needs and technical execution by converting business requirements into clear Epics, Features, and Support Cases for architecture and engineering teams.
• Adoption & Change Management: Drive the deployment of DIW/DBM tools, ensuring dealers understand the value proposition and successfully integrate data into their daily decisioning.
• Process Governance: Refine intake and handoff processes to ensure that business requirements are accurately prioritized within the data ecosystem teams.
• Education: Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making.

Requirements

• A four-year bachelor’s degree in Digital Marketing, Analytics, eCommerce, or a related field, or equivalent professional experience.
• Google Analytics Individual Qualification (GAIQ) with a proven track record of using GA4 to drive marketing insights.
• Hands-on technical experience with Google Cloud Platform (GCP), specifically BigQuery, alongside Snowflake and general data lake integration.
• Deep understanding of MarTech stacks, digital marketing products, and the technical documentation required to bridge business and engineering teams.
• Superior verbal and written skills with the ability to influence executive management and facilitate complex discussions across diverse global cultures.
• Proficiency in Azure DevOps (ADO) for managing Epics and User Stories, combined with strong program management and change management expertise.
• Extensive experience leading distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments.
• Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting.
• In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.

Tech Stack

• Azure
• BigQuery
• Cloud
• Google Cloud Platform

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement