Represent and support the deployment of Caterpillar’s world-class Google Marketing Platform (GMP) suite focusing on Google Analytics.
Act as the digital product management link between business partners, dealers, and site owners and Google Analytics Engineering team.
Translate business and marketing objectives from multiple business units into business and technical requirements.
Manage the end-to-end deployment process for the Google Analytics Suite, ensuring seamless integration points.
Facilitate the integration of ad pixels and third-party tags, ensuring accurate marketing data flow.
Create and maintain intake processes with business partners and manage handoffs to architecture, engineering, and development teams.
Monitor deliverables for deadlines and completeness, performing audits and escalating risks to GMP Product Owner.
Conduct meetings and lead training sessions to ensure dealers and partners are empowered.
Evaluate existing business processes to uncover improvements and develop governance solutions that ensure data quality.
Drive efforts related to future-focused improvement in the Google Analytics space and building a roadmap.

Bachelor’s degree in Digital Marketing, Business Analytics or a related field.
GA4 Google Analytics certification preferred, with basic familiarity in GA4 reporting and a willingness to develop deeper expertise.
Foundational understanding of the Google Marketing Platform (GMP) and interest in learning data validation skills.
Exposure to Salesforce Sales or Marketing Cloud, Hightouch (Reverse ETL), or tag management tools is beneficial.
Comfort working with data and learning analytics and data management tools such as GCP BigQuery, Hightouch, Tableua/Power BI or similar platforms.
Ability to analyze business needs and help translate them into clear, actionable requirements.
Experience with Agile project tools (Azure DevOps or similar).
Interest in supporting digital transformation initiatives and learning change‑management fundamentals.
Strong proficiency in Microsoft Office 365 (Excel, Word, PowerPoint) and an organized, detail‑oriented approach to documentation.
Clear written and verbal communication skills, with the ability to explain insights to both technical and non‑technical audiences.
Experience collaborating in team environments, including groups and with cross‑functional work.
Curious with the ability to stay adaptable, ask questions, and contribute to problem‑solving in a fast‑paced environment.
Familiarity with Caterpillar’s organizational structure, processes, or brand standards is helpful but not required.

Marketing Technology & Data Consultant, Rental Industry Focus

Key skills